Profile
There has, since 1974 with 2-3 year intervals been
held fishing fairs in Aalborg. Aalborg is
geographically the center for over half of the registered Danish
fishermen. The fair has always been marketed as "The
fishermen's own Fair". The fair is targeted both at
the industry's large as well as small providers, and
focuses primarily on equipment for the fisherman, his boat and
fishing gear. With the name change to DanFish
International in 1996 the international aim was increased and
the development has continued ever since.
Already in 1993, there are ongoing cooperation with
the Danish Ministry of Foreign Affairs, through embassies and
consulates to provide foreign visitors to the fair.
This work was intensified in 1996, where it changed its name
to the internationally more euphonious name "DanFish International"
and around half a million Danish kroner were set
at stake for these visits. It was a success, with
participating delegations from 16 countries, totaling about
140 persons.
Since 2007, the invited buyers are identified in
collaboration with the Danish Export Association and in 2011 the
foreign delegations consisted of approx. 100 persons
from 25 countries.
At all fairs in Aalborg the stand area, which
today is around 9000 m2, has been sold out. Due to an
increased number of exhibitors it has been necessary to expand
the exhibition space, namely with 1 mobile
hall in the nearby Kildeparken.
At DanFish you will have the opportunity to update yourself
on::
- winches
- boat building
- electronics
- cloathing
- fishing equipment
- wire, trawl and nets
- alarm and safety systems
- engines
- pumps
- paint
- navigation and communication equipment
- container
- transport
- processing equipment
- cooling and freezing systems
- accounting, marketing, insurance and counselling
- and much, much more
Steering committe and partners
In the steering committe are representatives of Danish Export
Association (Danish Fishing Equipment Group), Danish
Fishermen's Association, Danish Fishermen's Producers' Association
and Aalborg Kongres & Kultur Center. The committee meets every
5 to 6 months to discuss progress, exchange ideas and distribute
tasks.
Who visits DanFish
DanFish is marketed internationally and the marketing campaign
includes:
- A multi-facetted exposure at www.danfish.com and other
sites.
- A selective mailing of the exhibitor catalogue.
- Own distribution (AKKC) of Guest admission cards to specially
chosen target groups - like the media, organisations, politicians
etc.
- Exhibitor distribution of guest admission cards. We expect a
request for 40,000 cards, which are usually distributed very
carefully by the exhibitors.
- A targeted poster distribution (500) in Scandinavia.
- Advertising in Danish and international newspapers and trade
magazines.